Monday 12 April 2010

Production Logo


When thinking of what kind of logo we wanted for our production we went through a lot of banter and arguments. My first initial idea was to have some such animation to bring more character to our Production but the group decided that it was best to go for something more professional.
Our production company is called Young Original Africans and at first we were going to have a simple but clear logo as demonstrated above, but then we looked at it and though it was a bit too simplistic and decided to redesign.

Using Adobe After Effects we put some colour in to the logo and only keep the initials. We chose to use different shades of blue because we didn't want it to be too colourful because it is seen to be childish but with all the letters once colour it was very hard to read.

When we had decided that it looked alright like that we finalised it and this was the 1st copy of the logo.

When we took a second glance at this we did not like it at all. So we decided that we would scrap the top text, move the 'Productions' to under the logo and change some colours but only using neutral colours to give it the a nature professional look. and this is what was left.


Finally to add a bit of animation to make it more attractive we decided to put an electric wave in the background. We thought that we should keep the colour theme so it goes all nicely.


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